Seedless watermelon

What is Seedless watermelon?

Large round-to-oblong seedless watermelon with deep red flesh and only soft white seed traces. Sold whole by the each or bin; field-grown, average 14-20 lb.

Watermelon-feta-mint salad on summer menus, agua fresca and juice programs, cubed fruit cups for delis, grilled watermelon, garnish for cocktails and rooftop bars.

Seedless watermelon wholesale price in NYC

As of November 2, 2026, the wholesale quote for seedless watermelon in the NYC market is about $15.95. Over the past 12 months it's ranged from $7.95 to $19.95, with a typical week landing around $13.00.

You're paying over the yearly norm right now; lean on it lighter if your menu can flex.

Why the number moves

NYC produce runs through the high-volume houses that feed Hunts Point and the wider metro — California, Florida, Mexico, and Northeast farms when they're in season. That's why a case rate on seedless watermelon can shift week to week.

The yearlong trend has been easing (up about 23% over the last month). Buying what's in season is still the most reliable way to keep produce cost in check.

Seasonality in the Northeast

Peak Northeast supply is June through September; domestic Southeast and local Jersey/upstate melons hit mid-to-late summer. Winter is Mexican/Central American import.

Per case or per pound?

Produce is sold by the case, with a per-pound rate shown where it helps you compare. Order on the unit that matches your prep so you're not throwing money out on shrink — perishables don't wait.

Buy by weight, not size, you want it heavy and dense for ripe flesh. Check the field spot: creamy yellow means vine-ripened, white or green means picked early. Holds 2-3 weeks whole, cold.