Guides
Wholesale buying & food cost guides for NYC restaurants
Practical guides for independent NYC kitchens — every one backed by the real wholesale prices we publish, not generic advice.
Restaurant food cost calculator
Free interactive tool: enter plate cost and menu price to get your food cost %, margin and target pricing.
Read →How to buy wholesale produce in NYC
How the market works, where prices come from, and how to stop overpaying on your biggest line item.
Read →Per case vs per pound
The break-even math — when buying by the case actually saves an NYC restaurant money.
Read →USDA beef grades explained
Prime, Choice and Select: what they mean, how they affect price, and which fits which dish.
Read →Hunts Point market guide
How the city's wholesale engine works — and how to get its prices without the 3am trip.
Read →What's in season in the Northeast
A seasonal produce calendar for NYC kitchens — and why in-season buying lowers food cost.
Read →