Wholesale price · UK
Purple sweet potato
£4.80 per case
- Last updated
- 30 April 2026
Wholesale rate for UK restaurants and food businesses, sourced from trusted suppliers and updated regularly. Free access, no commitment.
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What is Purple sweet potato?
Sweet potato with purple skin and purple flesh, denser and less sweet than orange varieties. Sold loose by weight.
Roasted, mashed, made into crisps, fries and colourful purees, and used in both savoury and dessert work. Holds its colour well when roasted.
Purple sweet potato wholesale price in the UK
As of April 27, 2026, the wholesale quote for purple sweet potato in the UK market is about £4.80 — it's held close to flat at that level across the past 12 months.
That puts today right around where it's been all year — nothing unusual to plan around.
What's behind the price
UK produce moves through the wholesale markets — New Covent Garden and the regional markets — fed by British growers in season and by Spanish, Dutch and other imports out of season. That's why a case rate on purple sweet potato can shift week to week.
It's held pretty steady across the year. Buying what's in season is still the most reliable way to keep produce cost in check.
Per case or per kilo?
Produce is sold by the case, with a per-kilo rate shown where it helps you compare. Order on the unit that matches your prep so you're not throwing money out on shrink — perishables don't wait.
Buy by the kg; choose firm tubers free of soft spots. The flesh is starchier than orange sweet potato, so expect a drier texture and adjust recipes.
Price trend
Weekly wholesale rates · last reading 27 Apr 2026
Source: weekly wholesale prices aggregated by Foodomarket (lowest reading per week).
Compare more UK wholesale prices
Frequently asked questions
What is the wholesale price of Purple sweet potato in the UK today?
The latest wholesale rate for Purple sweet potato is £4.80/kg, recorded 30/04/2026. Prices are sourced from local UK suppliers and updated regularly.
Is Purple sweet potato cheaper by the case?
Yes — Purple sweet potato is sold by the case for restaurants and food businesses. The full case price is £4.80.
Where can I buy Purple sweet potato wholesale in the UK?
Foodomarket gives independent UK restaurants access to wholesale purple sweet potato at negotiated rates, with no subscription or commitment. Create a free account to order.
How often are Purple sweet potato prices updated?
Wholesale purple sweet potato prices are refreshed regularly from supplier market data. The figure shown reflects the most recent reading (30/04/2026).
